SEO & Digital Marketing Specialist

Opacify is looking for an SEO & Digital Marketing Specialist to improve organic search visibility, grow qualified website traffic, execute digital marketing campaigns, and support lead generation through data-driven strategies.

  • Job
  • Full-time
  • Gurugram, Haryana, India

About the role

About Opacify

Opacify is a software development company providing web development, application development, and digital solutions for businesses. We are looking for a motivated SEO & Digital Marketing Specialist to strengthen our online presence and contribute to measurable business growth.

Responsibilities

  • Plan and execute on-page, off-page, and technical SEO activities.
  • Conduct keyword research, competitor analysis, and search intent analysis.
  • Optimize website titles, meta descriptions, headings, internal links, and content.
  • Monitor organic traffic, keyword rankings, indexing, and website performance.
  • Work with Google Search Console, Google Analytics 4, and SEO research tools.
  • Identify crawlability, indexing, broken-link, and Core Web Vitals issues.
  • Plan content marketing campaigns, blog topics, and landing-page improvements.
  • Support lead generation and conversion optimization.
  • Prepare performance reports with actionable recommendations.
  • Collaborate with developers and content teams to implement SEO improvements.

Requirements

  • 1–3 years of practical SEO and digital marketing experience.
  • Knowledge of on-page SEO, technical SEO, keyword research, and link building.
  • Experience with Google Search Console and Google Analytics.
  • Familiarity with Ahrefs, Semrush, Ubersuggest, or similar tools.
  • Basic understanding of HTML, metadata, redirects, and XML sitemaps.
  • Strong analytical skills and attention to detail.
  • Good written communication and ability to manage tasks independently.
  • A portfolio or examples of previous SEO work are preferred.

Eligibility

Candidates should have practical knowledge of SEO and digital marketing, an analytical mindset, and the ability to work independently. A relevant degree or certification is welcome but not mandatory if the candidate can demonstrate strong practical skills. Applicants should submit an updated resume and a brief summary of their relevant experience.

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