SEO & Digital Marketing Specialist
Opacify is looking for an SEO & Digital Marketing Specialist to improve organic search visibility, grow qualified website traffic, execute digital marketing campaigns, and support lead generation through data-driven strategies.
- Job
- Full-time
- Gurugram, Haryana, India
About the role
About Opacify
Opacify is a software development company providing web development, application development, and digital solutions for businesses. We are looking for a motivated SEO & Digital Marketing Specialist to strengthen our online presence and contribute to measurable business growth.
Responsibilities
- Plan and execute on-page, off-page, and technical SEO activities.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Optimize website titles, meta descriptions, headings, internal links, and content.
- Monitor organic traffic, keyword rankings, indexing, and website performance.
- Work with Google Search Console, Google Analytics 4, and SEO research tools.
- Identify crawlability, indexing, broken-link, and Core Web Vitals issues.
- Plan content marketing campaigns, blog topics, and landing-page improvements.
- Support lead generation and conversion optimization.
- Prepare performance reports with actionable recommendations.
- Collaborate with developers and content teams to implement SEO improvements.
Requirements
- 1–3 years of practical SEO and digital marketing experience.
- Knowledge of on-page SEO, technical SEO, keyword research, and link building.
- Experience with Google Search Console and Google Analytics.
- Familiarity with Ahrefs, Semrush, Ubersuggest, or similar tools.
- Basic understanding of HTML, metadata, redirects, and XML sitemaps.
- Strong analytical skills and attention to detail.
- Good written communication and ability to manage tasks independently.
- A portfolio or examples of previous SEO work are preferred.
Eligibility
Candidates should have practical knowledge of SEO and digital marketing, an analytical mindset, and the ability to work independently. A relevant degree or certification is welcome but not mandatory if the candidate can demonstrate strong practical skills. Applicants should submit an updated resume and a brief summary of their relevant experience.
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